It seems like FOREVER since Bray Wyatt has been involved in a feud that matters. At first when I heard Roman Reigns would be feuding with Bray Wyatt, I was skeptical. Roman Reigns was going to get the win even when Bray Wyatt can't afford to lose. After watching this promo, I was sold. The WWE is finally building Bray as a MONSTER. He needs to mess with the psychology of other superstars and put the fear into fans. This could not have went better for Bray and I think this fued will help both men. For Reigns, it's something different then being involved in the main event picture or with pointless feuds with the Big Show/Kane. He can add a bit more depth to his character, as a man fighting for his daughter and look good in the mean time. Not sure where this leaves Roman for Summerslam but I am intrigued to watch this feud play out! Not often has the WWE booked Bray Wyatt properly, but this is certainly one of those times!